GMC Was Named the “Most Refined Brand” By KBB

GMC YukonGMC has a host of things to be proud of, from its best-selling trucks to its powerful SUVs. And they’re being recognized! GMC was named the “Most Refined Brand” by Kelley Blue Book.

The 2016 Kelley Blue Book Brand Image Awards honors different vehicles based on consumer perception. This is gathered from Kelley Blue Book Strategic Insights’ Brand Watch Study, an online tracking study that uses data from more than 12,000 new-vehicle shoppers.

And, for the third year in a row, GMC was named the “Most Refined Brand.” Why? Well, for many reasons. Driven by the luxurious Denali sub-brand, this award credits GMC for its interior features like its layout, comfort, and technology. It also received high ratings for its prestige and sophistication.

The Denali trim levels provide both luxury features while keeping its rugged look, working luxury into its original integrity.

“Premium quality and exterior styling and the top two reasons customers choose GMC vehicles,” said Duncan Aldred, vice president of GMC. “Unprecedented refinement and attention to detail provide our customers with a truly Professional Grade experience.”

If you want to see just how luxurious GMC vehicles are, check them out today at Rivard Buick GMC!