Competition among the many pickup truck options available in the United States is more cutthroat than ever, and the tumult of 2020 had a significant impact on many manufacturers. In spite of the losses many competitors suffered, the GMC Sierra experienced growth in 2020 thanks to its high-quality construction and understandably loyal customer base.
According to the Vice President of General Motors, Steve Hill, GM was the only truck manufacturer to experience market share growth during 2020. The growth in market share experienced by General Motors allowed it to overtake its fiercest competitor and claim the crown for being the best-selling truck manufacturer in the US.
The GMC Sierra experienced an 8.91 percent uptick in sales from 2019, increasing its total units sold from 232,323 to 253,016. This massive growth correlated to a 2 percent increase in overall market share from 9 percent in 2019 to 11 percent in 2020. The Sierra’s sales increases are especially impressive given that every non-GM full-size truck sold in the US experienced a sales decline of at least 2 percent, with some manufacturers seeing sales lulls of over 16 percent.
The sales growth of GMC’s flagship truck is a testament to its hearty performance and in-demand productivity features. If you want to see for yourself why the Sierra is more popular than ever, schedule a test drive at Rivard Buick GMC today.