GMC Earns High Marks in the 2020 J.D. Power APEAL Study

GMC Earns High Marks in the 2020 J.D. Power APEAL Study | Dixon, IL
GMC Earns High Marks in the 2020 J.D. Power APEAL Study | Dixon, IL

GMC recently scored high marks in J.D. Power’s Automotive, Performance, Execution, and Layout (APEAL) Study. Evaluating automakers on driver satisfaction, the evaluation showed that the GMC brand surpassed several other manufacturers, including Ford, Mazda, Nissan, Honda, Subaru, and Toyota.

In order to compile the list, J.D. Power uses something called the Tech Experience Index (TXI) to determine how attached owners feel to their vehicles. This rates 37 different attributes, including aspects often overlooked in similar studies, such as comfort, a sense of luxury, and the thrill of the drive as you accelerate. GMC models scored third in the industry, which means its vehicles aren’t only reliable, but also enjoyable.

Dave Sargent, vice president of automotive quality at J.D. Power, stated the company’s vision behind the ranking: “The APEAL Study measures an owner’s emotional attachment to their new vehicle and in what areas that vehicle may not be delivering on all of the positive experiences that were hoped for.”

The Sierra HD was one of the highest-scoring its segment, and comes in two variants: the 2500HD or 3500HD. This model can tow up to 35,500 pounds when properly equipped, carry a payload of up to 7,442 pounds, and also comes with an array of features and trim levels designed to make driving more enjoyable.

To see what all of the fuss is about, check out our online inventory of GMC vehicles at Rivard Buick GMC.

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