Buick Releases New ‘Dream with Us’ Campaign

Valet Mode - Buick 'Dream With Us' Campaign

Via Buick’s YouTube

Actress and influencer Reese Witherspoon is teaming up with Buick for an inspirational new ad campaign. Designed to support and celebrate busy women drivers, the new “Dream With Us” campaign is all about bold ideas, positivity, and the drive to innovate.  The first ad in the campaign focuses on the Buick Wildcat concept EV, which is built to make your daily errands more fun and exciting.

The ad showcases ideas for a variety of futuristic ideas you may someday see in Buick models. The concept model’s high-tech amenities include a color-changing exterior, augmented reality features, and fully autonomous driving capabilities. While these features are not yet available on production models, they’re showcased in the ad to represent what Buick hopes to bring to the table someday.

Reese Witherspoon and Buick are also collaborating on the Reese’s Book Club in-vehicle app, available for select Buick models. With this app, you’ll be able to spice up your drive with a curated selection of the award-winning actress’ favorite podcasts and audiobooks.

“This campaign signals Buick’s brand transformation, incorporating our new logo, new music, and a new brand voice,” explains Molly Peck, vice president of Buick Marketing. “This all points back to Buick’s commitment to an all-electric future, using intuitive technologies to create an enhanced sense of well-being.” If you’re looking to experience the innovation of Buick for yourself, schedule a test drive at Rivard Buick GMC in Tampa Bay, Florida.

2022 GMC Sierra Denali to Feature Super Cruise

GMC Sierra Denali | Tampa, FL
GMC Sierra Denali | Tampa, FL

While we’re not living in a future with flying cars quite yet, some futuristic technology you might have only dreamed about a few years ago is making its way to the 2022 GMC lineup. The 2022 GMC Sierra Denali will be the first vehicle in the GMC roster to receive the cutting-edge Super Cruise technology.

Super Cruise, which is already on a handful of exclusive General Motors vehicles, is a semi-autonomous technology that lets you relax with your hands off the wheel on select highways. While Super Cruise isn’t a fully self-driving car system, it is a very impressive advancement in modern automotive history.

The 2022 GMC Sierra Denali’s Super Cruise System will utilize a robust network of LiDAR maps, cameras, sensors, and GPS data to monitor traffic and keep you safe on the road. Additionally, the system will steer, adjust your speed, and brake for you as needed as it monitors traffic patterns.

For contractors or other professionals that work long, irregular hours, the 2022 GMC Sierra Denali’s Super Cruise system is a great way to help you avoid drowsiness and fatigue while traveling between job sites. The system has built-in safety measures to ensure you’re paying attention to the road, though, so don’t get too comfortable.

Keep following Rivard Buick GMC for more news about the 2022 GMC Sierra.