Actress and influencer Reese Witherspoon is teaming up with Buick for an inspirational new ad campaign. Designed to support and celebrate busy women drivers, the new “Dream With Us” campaign is all about bold ideas, positivity, and the drive to innovate. The first ad in the campaign focuses on the Buick Wildcat concept EV, which is built to make your daily errands more fun and exciting.
The ad showcases ideas for a variety of futuristic ideas you may someday see in Buick models. The concept model’s high-tech amenities include a color-changing exterior, augmented reality features, and fully autonomous driving capabilities. While these features are not yet available on production models, they’re showcased in the ad to represent what Buick hopes to bring to the table someday.
Reese Witherspoon and Buick are also collaborating on the Reese’s Book Club in-vehicle app, available for select Buick models. With this app, you’ll be able to spice up your drive with a curated selection of the award-winning actress’ favorite podcasts and audiobooks.
“This campaign signals Buick’s brand transformation, incorporating our new logo, new music, and a new brand voice,” explains Molly Peck, vice president of Buick Marketing. “This all points back to Buick’s commitment to an all-electric future, using intuitive technologies to create an enhanced sense of well-being.” If you’re looking to experience the innovation of Buick for yourself, schedule a test drive at Rivard Buick GMC in Tampa Bay, Florida.
If you follow Buick news as closely as we do here at Rivard Buick GMC, you’re probably aware that the Envision is expected to receive a complete makeover for the 2021 model year. For the past few months, Buick lovers have only been able to fawn over the all-new crossover’s glossy exterior photos while awaiting more details.
The wait for more information is officially over thanks to a Chinese General Motors affiliate that recently released a number of gorgeous images depicting the upcoming Envision’s interior. Though the photos from SAIC depict how the Chinese variant of the restyled 2021 Envision will look, it’s safe to assume that the American version of the SUV will have a relatively similar design story.
Based on the pictures released by SAIC, the 2021 Envision’s cabin is extremely bright and airy thanks to wide windshields, passenger windows, and a magnificent dual-panel moonroof that bathes the interior in natural light. Other prominent features include a 10-inch touchscreen console seamlessly integrated into the dash, over 20 storage spaces, and piano lacquer accents. The luxurious Avenir trim comes with sophisticated quilted seats and a classy high-contrast black and cream colorway.
If you can’t wait a second longer to become the proud owner of a new Buick Envision, give the experts at Rivard Buick GMC a call to schedule your test drive of a 2020 model.
If you’ve been ruminating about trading in your older Buick SUV for a newer one, you should turn your gaze to the 2021 Buick Envision. It promises some pleasing modifications, from a revamped façade to a new infotainment system and a bounty of driver-assist tools.
“The 2021 Envision will be lower and wider, with premium proportions and striking styling designed to combine the expressiveness of a car with the practicality of an SUV,” said Helen Emsley, executive director, Global Buick and GMC Design. She also expressed confidence that the model would do well in the premium SUV market.
Autoblog’s Zac Palmer also loved the upcoming Envision’s European profile, especially the muscular contours and sharp edges. Buick continues the refresh with a new 10-inch touch-screen infotainment system. Amazon Alexa, Spotify, Apple CarPlay®, and Android Auto™ enhance the cabin’s connectivity features.
And no matter which trim level you go with, you’ll have the confidence of knowing that your Envision has eight standard safety systems to shield you and passengers from harm. These include the following technologies: Automatic Emergency Braking, a Safety Alert Seat, Front Pedestrian Braking, Forward Collision Alert, Front Pedestrian Braking, Following Distance Indicator, Rear Park Assist, an HD Rear Vision Camera, and Lane Keep Assist with Lane Departure Warning
According to The News Wheel, the 2021 Envision is expected to arrive at dealerships early next year. In the meantime, stop by Rivard Buick GMC to take a 2020 Envision for a whirl. Browse our Envision inventory online from the comfort of your couch even!