Buick recently launched the 24 Hours of Happiness Test Drive. Buick hopes to revolutionize the traditional test drive. Secondly, Buick wants to remind us that driving should be enjoyable and that we can empower ourselves to make it so!
Buick put together a fun and educational set of presentations. Ever had an itch to “integrate yoga into your daily drive”? Yoga guru Dennis narrates as Israeli supermodel Bar Refaeli shows us how here. Ever wanted to create your own in-car scent? Buick teaches you how here.
As a lot of you have experienced, the traditional test drive just doesn’t have a lot do with real world driving. With only 20 minutes to half an hour, it is hard to imagine how a candidate vehicle will perform as you go about your day-to-day adventures.
That’s why Buick has introduced the 24 Hour Test Drive. Insured drivers who are at least 21 years of age will now be able to try a Buick vehicle out for a whole day.
Of course, just because you have a whole 24 hours doesn’t mean it’ll take you that long to decide. Most people don’t take that long to fall in love with a Buick.