Via Buick’s YouTube
Actress and influencer Reese Witherspoon is teaming up with Buick for an inspirational new ad campaign. Designed to support and celebrate busy women drivers, the new “Dream With Us” campaign is all about bold ideas, positivity, and the drive to innovate. The first ad in the campaign focuses on the Buick Wildcat concept EV, which is built to make your daily errands more fun and exciting.
The ad showcases ideas for a variety of futuristic ideas you may someday see in Buick models. The concept model’s high-tech amenities include a color-changing exterior, augmented reality features, and fully autonomous driving capabilities. While these features are not yet available on production models, they’re showcased in the ad to represent what Buick hopes to bring to the table someday.
Reese Witherspoon and Buick are also collaborating on the Reese’s Book Club in-vehicle app, available for select Buick models. With this app, you’ll be able to spice up your drive with a curated selection of the award-winning actress’ favorite podcasts and audiobooks.
“This campaign signals Buick’s brand transformation, incorporating our new logo, new music, and a new brand voice,” explains Molly Peck, vice president of Buick Marketing. “This all points back to Buick’s commitment to an all-electric future, using intuitive technologies to create an enhanced sense of well-being.” If you’re looking to experience the innovation of Buick for yourself, schedule a test drive at Rivard Buick GMC in Tampa Bay, Florida.