Buick Releases New ‘Dream with Us’ Campaign

Valet Mode - Buick 'Dream With Us' Campaign

Via Buick’s YouTube

Actress and influencer Reese Witherspoon is teaming up with Buick for an inspirational new ad campaign. Designed to support and celebrate busy women drivers, the new “Dream With Us” campaign is all about bold ideas, positivity, and the drive to innovate.  The first ad in the campaign focuses on the Buick Wildcat concept EV, which is built to make your daily errands more fun and exciting.

The ad showcases ideas for a variety of futuristic ideas you may someday see in Buick models. The concept model’s high-tech amenities include a color-changing exterior, augmented reality features, and fully autonomous driving capabilities. While these features are not yet available on production models, they’re showcased in the ad to represent what Buick hopes to bring to the table someday.

Reese Witherspoon and Buick are also collaborating on the Reese’s Book Club in-vehicle app, available for select Buick models. With this app, you’ll be able to spice up your drive with a curated selection of the award-winning actress’ favorite podcasts and audiobooks.

“This campaign signals Buick’s brand transformation, incorporating our new logo, new music, and a new brand voice,” explains Molly Peck, vice president of Buick Marketing. “This all points back to Buick’s commitment to an all-electric future, using intuitive technologies to create an enhanced sense of well-being.” If you’re looking to experience the innovation of Buick for yourself, schedule a test drive at Rivard Buick GMC in Tampa Bay, Florida.

GMC Reveals First-Ever Sierra 1500 AT4X AEV Edition

If you thought the GMC Sierra 1500 AT4X delivered impressive capabilities, you’ll love the new AT4X AEV Edition. This new model takes its uncompromising performance to the next level with enhanced accessories and exclusive styling cues.

The thrilling 2023 Sierra 1500 AT4X AEV Edition comes straight from the factory with a wealth of upgrades. It dons a steel front bumper with winch capability and with heavy-duty recovery points, five boron steel skid plates, and race-inspired 18-inch AEV Salta wheels that feature a recessed valve system for improved durability. Up front, the grille and fascia have been redesigned to fit its 33-inch Goodyear Wrangler Territory MT tires and its new steel bumper. Accessorize your AT4X with available off-road rocker panel protectors and a bolt-on step assist.

On the inside, you’ll find AEV branding throughout the cabin. From the headrests to the floor liners, your Sierra 1500 AT4X AEV model will stand out from the crowd with unique branded accessories. And when it comes to capability, this model offers up to 8,700 pounds of towing and a maximum payload capacity of 1,290 pounds.

Later in the 2023 model year, you’ll be able to find the Sierra 1500 AT4X AEV Edition at Rivard Buick GMC in Tampa Bay, Florida. Contact us today to learn more about this exciting pickup truck.

J.D. Power 2022 U.S. Initial Quality Study Puts Buick in Top Spot

From supply chain issues to personnel disruptions, the automotive industry experienced a barrage of trials resulting in a decline in initial vehicle quality. General Motors, however, rose above these challenges and brought home nine segment awards in the J.D. Power 2022 studies, with Buick claiming the top spot in the Initial Quality Study.

The J.D. Power Initial Quality Study surveys customer experience for the first 90 days they own a new vehicle. For 2022, the IQS surveyed over 84,000 vehicle owners and lessees via a thorough questionnaire, looking at categories such as driving experience, driving assistance, infotainment, controls, displays, interior features, exterior components, and more. Ratings are determined by problems per 100 vehicles (PP100). Lower scores mean higher quality.

Buick scored 139 PP100, placing it at the highest-ranked brand in overall initial quality. In fact, Buick actually improved the brand’s overall vehicle quality by 17 PP100 in comparison to earlier model years. And the 2022 Buick Encore GX specifically ranked first in its segment.

Buick has earned its bragging rights. Wouldn’t you like something to brag about, too? Drive home your own top-quality Buick today when you visit our team at Rivard Buick GMC in Tampa Bay, Florida.

GMC Debuts All-New Yukon Denali Ultimate

GMC is taking luxury to the next level with the introduction of the 2023 GMC Yukon Denali Ultimate. The all-new design boasts gorgeous styling both inside and out to match its exceptional capabilities and innovative technologies.

Trim-exclusive exterior details like Vader Chrome finish accents; a Galvano-appointed front fascia; polished bright chrome window and door panel accents; 22-inch seven-spoke ultra-bright machined wheels with bright chrome accents; and dark paint all come together to set the Denali apart from competitors.

The premium interior features an Alpine Umber finish with full-grain leather seats in all three rows, plus Denali Ultimate-exclusive plaited contrast stitching. The 16-way power seats are enhanced with a pleasant massage feature. And the 18-speaker Bose® Performance Series audio system with stainless steel door and headrest speaker grilles will make your favorite tunes sound better than ever.

Infotainment and connectivity tech will be housed on a 10.2-inch Diagonal Premium GMC Infotainment System. It features Google built-in, wireless Apple CarPlay® and Android Auto™ compatibility, available Wi-Fi Hotspot, available Amazon Alexa built-in, and wireless phone charging. Super Cruise™ hands-free driving technology will also be offered on the Yukon Denali Ultimate.

In addition to all these premium comforts and conveniences, the 2023 Yukon Denali Ultimate will stay as capable as ever, thanks to standard Magnetic Ride Control, Air Ride Adaptive Suspension, Active Response Four-Wheel Drive™, and 6.2-liter V8 or Duramax® 3.0-liter Turbo-Diesel engine options.

The Yukon Denali Ultimate will arrive later this year. Our knowledgeable team at Rivard Buick GMC in Tampa Bay, Florida, will keep you updated as more information rolls out.

How to Protect Your Vehicle from the Florida Sun

Summer is quickly approaching and temperatures are rising. While you’re protecting yourself by lathering on the sunscreen and donning a wide-brimmed hat, you might also want to consider how to defend your vehicle from the Florida sun. Our team at Rivard Buick GMC in Tampa is here to offer some helpful tips.

Protect your Buick or GMC vehicle’s interior by avoiding direct sunlight. Park in the shade whenever possible. And though it might seem like a hassle, placing a sun visor in the front and rear dash will significantly reduce internal temperatures.

Consistent washes will prevent your car’s exterior paint from cracking and fading. You should also regularly wax your car to help protect it from the sun’s harsh rays. You might even consider investing in paint protection film for optimal exterior armor.

Extreme heat can negatively affect your tires and systems under the hood, too. Check your tire pressure often to help prevent a dangerous blowout on the road.

Our expert service techs are available to inspect any make or model’s belts, hoses, battery, and A/C — systems that can take a beating during the hottest summer days. We’re also available to top off fluid levels such as oil, transmission fluid, power steering fluid, and brake fluid if needed.

Visit us at Rivard Buick GMC when you’re ready to prep your vehicle for the summer heat.

What’s New for GMC in 2022?

As 2022 models begin filling our lot at Rivard Buick GMC in Tampa Bay, Florida, it’s a good time to review what has changed in the last year. Several GMC models have received significant changes worth checking out, but before we get to those, we should probably talk about the all-new GMC Hummer EV.

2022 GMC Hummer EV

An entirely new addition to the 2022 GMC lineup, the Hummer EV is one of the most anticipated EVs of the year. It has four-wheel steering, over 1,000 horsepower, and a 24-module battery pack. Later, a truck version will go on sale as well.

2022 GMC Sierra 1500

For 2022, this popular full-size pickup gets new front-end styling including eye-catching LED lights. Inside, it has a larger touch screen. And under the hood, the base 2.7-liter engine gets a massive 20% torque bump.

2022 GMC Terrain

Now available with standard Apple CarPlay® and Android Auto™ connectivity, the GMC Terrain SUV also receives a styling makeover as well as three new color options. This should help it stand out in an increasingly crowded and competitive segment.


Whatever kind of ride you’re looking for, the 2022 GMC lineup has got you covered. Visit Rivard Buick GMC in Tampa Bay, Florida, to shop for your next new vehicle.

Do You Need a Truck or SUV?

Here at Rivard Buick GMC, we have a great selection of family-oriented trucks and SUVs to choose from. We’ve outlined some of the key advantages of trucks and SUVs to help you make the right decision for your family in Tampa Bay.

Truck perks

Towing performance is one of the most distinct advantages that trucks have over SUVs. Many trucks come with a towing package to further enhance the vehicle’s pulling strength. So, if your family has a camper, some rec vehicles, or a boat to transport, then go with a truck.

Another benefit is that trucks have a spacious truck bed for transporting any possessions, landscaping equipment, or home improvement materials. Granted, full-size SUVs can have generous interior space for people and things. But a truck is the better choice if your family has sharp, heavy, and/or dirty objects to transport — especially if you prefer to keep the cabin clean and clutter-free for passengers.

SUV perks

SUVs typically have more passenger space than trucks. Smaller SUVs can accommodate up to five people, on par with extended cab truck configurations, while larger SUVs can fit as many as eight passengers. So, if you have a large family to chauffeur around Florida, an SUV makes a better choice.

Maneuverability is another strength that SUVs have over trucks. They tend to have a tighter turning radius than trucks do and a slightly shorter frame, which makes them less stressful to drive in traffic or in cramped parking lot scenarios.

Still not sure whether to go with a truck or SUV? Stop by Rivard Buick GMC to browse our inventory in person. We’ll help you pick the right truck or SUV to fit your family’s budget, lifestyle, and preferences.

Choosing the Right Motor Oil for Your Vehicle

It’s common knowledge that oil changes are an important part of car care. But what type of oil is right for the particular model that you drive? Here are a few pointers for choosing the right motor oil for your vehicle. However, we recommend starting with your vehicle’s owner manual to see which type of oil the automaker recommends for your particular make and model.

Primary oil types for your car

Conventional oil is the most economical choice when the time comes for an oil change. It’s comprised of crude oil that’s been refined during the manufacturing process. Synthetic blend oil is oil that has fewer impurities due to chemical engineering processes. Though once more common for performance vehicles, it’s now a pretty common engine oil that many newer models were designed to use.

Two other options you can go with are synthetic blend and high mileage oil. The former is a combination of conventional and synthetic that’s a cheaper alternative if you don’t need synthetic but want something a step up from conventional oil for your ride. High mileage oil can be pricier than synthetic but can be worth the expense if you want to extend the life of an older vehicle. This oil type has additives that not only boost engine performance but also prevent leaks and restore seals to keep your well-traveled car running smoothly.

Two more tips about oil changes

Oil type isn’t the only thing to consider when it comes to oil changes. Check your car’s owner manual to see what viscosity grade the oil you go with should have. And make sure to check the manual for the automaker’s recommended oil change frequency, since some vehicles might need more frequent oil changes than others.

Still not sure which engine oil your car needs? Or simply want to save yourself some time and avoid the mess? Contact Rivard Buick GMC in Tampa Bay, Florida, to schedule your vehicle’s next oil change.

First Look at the 2022 GMC Sierra Denali Ultimate

The first-ever 2022 GMC Sierra 1500 Denali Ultimate epitomizes luxury in a truck that defines power, capability, and function. When equipped with available Super Cruise™ technology, which allows a hands-free driving experience on compatible roads even while trailering, this new variant is in a league of its own.

Notable exterior features

The 2022 GMC Sierra Denali Ultimate grabs your attention with an exclusive Vader chrome-clad grille, 22-inch wheels exclusive to the trim, and a front fender with a sketch of Mount Denali. Superior functionality is afforded with the MultiPro tailgate, which offers six settings for easier cargo loading, unloading, and management.

Enviable interior amenities

Full-grain leather appointments on the instrument panel, door panels, console lid, and seating create a luxurious look and feel for the cabin. The standard power sunroof allows you to take in some sunshine and fresh air with a touch of a button while the 16-way power-adjustable and massaging front seats prioritize your comfort. The 15-inch diagonal multicolor Head-Up Display is standard on the Denali Ultimate trim and puts important alerts and vehicle stats directly in your line of sight. You can push play on the high-quality sound with the Bose® Premium series with Center Point surround technology with AudioPilot. The sound system features 12 speakers and a Richbass woofer.

Learn more about the 2022 GMC Sierra Denali Ultimate at Rivard Buick GMC in Tampa Bay, Florida.

Ways to Save on Car Expenses

Ways to Save on Car Expenses | Tampa, FL

Owning a car is expensive, but you can decrease your automotive spending with a few tweaks to how you take care of and drive your vehicle. Here are a few ways you can save on car expenses in Tampa Bay, Florida.

Perform regular maintenance

You want your car to last as long as possible, well past the length of your loan payment. The best way to do that is to refer to your owner’s manual and stick to its recommended maintenance schedule. Regular oil changes, maintenance, and tire checks are imperative to the proper functioning and longevity of your vehicle. Make sure you regularly check the inflation of your tires and monitor signs of damage, bulges, disappearing tread, and bulges. When all the components of your car are working as they should, you can evade costly repairs at the service center. Regular maintenance checks, too, can spot small issues before they become big problems.

Fill up with the right fuel

Don’t overspend on gas if your car doesn’t require premium gasoline. The increased price will deplete your funds quickly, and may even hinder your car’s performance if your engine doesn’t require high-octane gas. Check your owner’s manual and fill up your car’s tank with the suggested fuel.

Don’t be aggressive

Aggressive driving habits like hitting the gas pedal hard or slamming on the brakes will burn more fuel than necessary and add extra wear and tear on your vehicle’s components. Speeding, too, will tax your car and cost you more at the pump.

For all your maintenance needs or to test-drive a new Buick or GMC model, visit Rivard Buick GMC in Tampa, Florida.