Thanks to the successful launch of several new luxury vehicles, Buick sales topped 1.4 million vehicles in 2017, making it the second year in a row the brand has performed this well. So far in 2018, the brand’s success shows no signs of slowing down.
2017 was a huge year for the Buick brand, with the successful launch of many new luxury vehicles. These included the Enclave and Enclave Avenir, the three Regal models (Sportback, TourX, and GS), the GL6, Velite 5, Excellle GX, and LaCrosse Avenir. Buick’s heavy investment in new luxury cars paid off, seeing a 15.1% growth in Canada and an impressive 1.6% growth here in the United States.
One of the biggest developments for Buick as 2018 gets underway is the expansion of the top-of-the-line Avenir sub-brand. The highest expression of Buick luxury, the Avenir trim already accounts for more than 30% of all Enclave sales. The introduction of a new LaCrosse Avenir model likewise promises to become a quick favorite amongst luxury car drivers.
Buick has a long-standing reputation for its luxury vehicles, from introducing the first-ever concept car in 1938 to its dedication to innovation in the 21st century. Stop by Rivard Buick GMC to check out the latest Buick models, including the new Avenir models.